Do you know what IKEA does that you should probably be doing as well to help your business become more successful?
Two weeks ago I spent some time at IKEA while visiting family in the Detroit area. We were there because we just bought a new home and needed some new or additional furniture. The first thing that I can say that IKEA does is sets up a strategy to make a shoppers experience. The flow through the store walks you through all the possible parts of your home from living quarters to kitchen to bath and so on. When you see an item you want to purchase, you write down the location in the warehouse (or in my case just took a photo with my phone). When you are done with your “shopping” experience you enter the warehouse and their strategy is to make all of their items accessible and easy to find. Viola’! You have everything you decided to purchase and walk out.
Not so fast though. Now you have those famous words all parents loath around Christmas time…some assembly required! The next strategy for IKEA is to put together comprehensive step by step instructions on how to create the same visual product you saw in the store. It’s kind of funny, but after my daughter put together her second item in her room she said to me, “I am becoming an expert at putting together IKEA furniture!” Now if a 13-year old can grasp their instructions I would say they are doing something right with their strategy.
The word strategy is highlighted three times here for a reason. What I want you to think about is simple. What is your strategy for you to get what you want? Do you have a strategy first and foremost. Do you have a clear arrival at your desired results in your business and other areas of your life?
I have a client that I am working with currently that wants a new job and yet she didn’t have a clear strategy in how to make it happen. The work we are doing together is giving her Clarity, Confidence, Competence, Craft (read strategy here), and Conditions that are helping her achieve what she wants. There are other examples of how I help others to achieve what they want that they weren’t able to achieve on their own.
If you aren’t generating the results you desire and feel like you are missing one or all of the 5 C’s to more success and WOOHOOing I want to encourage you to reach out to me and lets help you create the right strategy that will point you to success!
Until the next educational video blog I wish you much success and more WOOHOOing in your business and life!